If you hire someone to manage your website for you, why do you need to know the basics? A simple reason: some people are dishonest. Not most, but enough that you should keep your guard up. Especially online where, due to the anonymity, people tend to be less honest.
Dishonest vs. illegal
The problem is that dishonesty isn’t always illegal. A common example is when companies sell domain registration for 400% what it typically costs. This is not illegal, but they’re taking advantage of the your ignorance because you don’t know any better.
Domain registration is a minor example, but it’s common on the internet. Is it illegal? No. Is it dishonest? I’d say so. If it’s something a customer would be upset about if they found out, it’s dishonest.
Protect yourself & your business
Since most of us small businesses are in low-tech industries and unfamiliar with internet norms, we’re vulnerable. The example above isn’t significant, but other issues are. Here are a few examples:
- A marketer you hire uses illegal techniques and your website gets blocked from search engines like Google. How much revenue would you lose if people stopped coming to your website?
- A web designer charges you thousands for a sub par website and you have to pay someone else to redo it.
- Your developer fails to secure your website, it gets hacked, and Google removes your website because it’s infected with malware.
These are just a few examples, but you get the idea. You’d be surprised how often these things happen. The more you know, the better you can protect yourself and your business from scams and illegal practices that could harm your business.