Remember back when small businesses needed a web designer to make even the smallest of changes to website? Well, unfortunately there are still millions of small businesses that still believe they do.
Almost 50% of small businesses still don’t have websites because they believe it’s 1) too difficult, 2) too expensive, or 3) too time consuming to do themselves.
There’s also a large percentage of businesses that believe they “don’t need” a website, but that’s not the real reason they don’t have websites. If getting and maintaining a website was quick, easy, and affordable enough they’d have one.
For example, you probably don’t “need” your chimney swept or gutters cleaned right now, but if I came to your door and made it convenient and cheap enough you’d probably say yes.
This is what content management systems (CMS) do for small businesses, they make creating and maintaining a website convenient and cheap. They make creating posts and updating websites as easy as sending email.
Some CMSs come with website builders to create your own business website. Others are all-in-one hosted platforms and take care of all the setup, security, maintenance. Most offer customization options so you can build it yourself to start, then hire a web designer later when your budget allows.
Whatever your needs, there’s a CMS out there for your business. Just beware of CMS that lock you in by making it difficult or impossible to transfer your content.
Learn more about content management systems and what they can do for your business in our small business CMS guide.