A content management system (CMS) is software that makes it easier to update and manage the content on your website. Most small business websites use a CMS because it makes updating and managing a website as easy as using email. If you want to update and manage your website yourself, you’ll want a CMS.
If you decide not to use a CMS, you’ll likely have to hire someone to make even the smallest changes on your website for you unless you know how to code. This gets really expensive, which is why using a CMS is a smart decision.
A CMS is also valuable because it takes care of all the heavy lifting for you. For example, search engine optimization (SEO) is hard, but the right CMS can make it painless by adding all the HTML tags and structured data markup for you. This brings in more business by helping new customers find your website. Just make sure you choose the right CMS, because some are better than others…
What CMS should I use?
There are hundreds of CMSs out there, but WordPress is by far the most popular. It’s used by Fortune 500 companies, most of the top 100 websites on the web, over 75 million websites worldwide, and it powers 1/4 of the websites on the internet. Pretty impressive right? We even built Just Add Content on WordPress and modified it especially for small businesses. It’s the best CMS out there, and you should be using it too.
You can decide to host WordPress yourself (complicated) or use a hosted website version based on your needs like our Just Add Content (small businesses), HappyTables (restaurants), or WordPress.com (blogs and hobby sites).